Edition 1.0 of 15 November 2026. Effective 15 November 2026. Original language: Russian. This is the English version; in case of discrepancy the Russian version prevails.
1. What cookies are
1.1 Cookies are small text files that a website saves in your browser. The term also covers similar technologies: pixels, browser local storage and device identifiers. In this Policy all of them are called “cookies”.
1.2 This Policy describes which cookies the Mezon Central website (https://www.mezon.media, the “Website”) uses, for what purpose, for how long, and how you can manage them. The Website operator is Mezon Central, Inc. (USA). For more on the processing of personal data, see the Privacy Policy.
2. How we use cookies
2.1 Cookies without which the Website cannot work are used without asking for consent. All other cookies are enabled only with your consent. Until you make a choice they are not loaded: analytics services, ad measurement and third-party embedded elements are not started and receive no data about you.
2.2 On your first visit the Website shows a banner with the buttons “Accept all”, “Reject all” and “Customise”. The “Accept all” and “Reject all” buttons are equal in size and appearance. Category switches are off by default. You can close the banner without choosing: optional cookies then remain off.
2.3 Refusing optional cookies does not restrict access to the Materials of the Website.
2.4 You can change or withdraw consent at any time as easily as it was given: the “Cookie settings” button at the bottom of every page. After a refusal we do not show the banner again for 12 months unless the cookies or the law change.
2.5 We keep a record of your choice (fact, date, text version and selected categories) to demonstrate consent, for the period stated in the Privacy Policy.
3. Which cookies we use
| Category | Service and cookies | Purpose | Duration |
|---|---|---|---|
| Necessary (no consent) | A cookie storing your consent choice; technical security and load-balancing cookies (Cloudflare), if set | Operation of the Website, protection against attacks, remembering your choice | Up to 12 months (consent choice); session or up to 24 hours (security) |
| Analytics (with consent) | Google Analytics 4 and Google Tag Manager (Google LLC, USA): _ga, _ga_* | Visit statistics: which Materials are read, where readers come from | _ga — 2 years; _ga_* — 2 years; data in analytics is kept for 2 months |
| Advertising and measurement (with consent) | Meta Pixel (Meta Platforms, Inc., USA): _fbp; _fbc (when arriving from a Meta ad) | Measuring the effectiveness of promoting the publication on Meta | _fbp — 90 days; _fbc — 90 days |
| Newsletter (on the beehiiv page) | Subscription page on the beehiiv service’s site (beehiiv, USA). The subscription form is not embedded on the Website: the Website contains only a link, so beehiiv cookies are not loaded until you yourself go to its page | Newsletter subscription | Determined by the policy of beehiiv |
| Third-party embedded elements (with consent) | Flourish (charts and tables); YouTube (video): cookies of these services after the element is loaded | Displaying embedded graphics and video | Determined by the policies of these services |
3.1 Server logs (IP address, request time, page address) are not cookies and are kept for the security and stability of the Website; for more, see the Privacy Policy (clause 2.1).
3.2 Fonts are hosted on our server; there are no requests to Google Fonts. The “Share” buttons are ordinary links without tracking scripts. Google Search Console does not set cookies on the Website. The language version is determined by the page address (/ru/, /uz/, /en/).
3.3 Cookies of third-party services (Google, Meta, Flourish, YouTube) are set and controlled by those companies. They may transfer data to the USA and other countries; the terms of transfer are described in the Privacy Policy (section 6).
4. How to manage cookies
4.1 On the Website. Click “Cookie settings” at the bottom of the page and switch categories on or off.
4.2 In your browser. You can delete cookies or block them in your browser settings (Chrome, Safari, Firefox, Edge and others). This may disrupt some functions of the Website and will reset your saved consent choice.
4.3 Third-party services. You can manage advertising settings in your Google and Meta accounts and install a browser add-on to opt out of Google Analytics.
5. Changes
5.1 If we connect other services or change the cookies used, we will update this Policy and ask for consent before launching new optional cookies. Changes are published with an edition number and effective date.
6. Contacts
6.1 Questions about cookies and data: [email protected]. Mezon Central, Inc., 300 New Jersey Avenue NW, Suite 300, Washington, DC 20001, USA.